Sometimes it can be a tedious affair coming up with good domain name. I have some good sound advice that will help push you in the right direction.
The first thing you are going to need when you are building a website is a good domain name. The domain should relate to the theme and content of your website. It wouldn’t make sense to have www.dogsrus.com as a domain name when your whole website is about lamps or whatever else that isn’t related to dogs.
Simplify Your Thinking Process
The starting point for coming up with an domain name is as simple as it is to draw a stick figure. When you are picking a domain, you already have an idea of what your niche is and what kind of information you would want to share on your website. That’s the easy part. Let’s say for example that you want you to start an online business selling clothes for your dogs. Maybe your initial thought is to name your site www.clothesfordogs.com. You put it in the domain search bar and you find out that it has already been taken. OH NO! What are you going to do? Let me tell you what not to do.
Avoid, Misspellings, Dashes, and Numbers
You don’t want to create any confusion and difficulty with people getting to your website. Yes, it will give you a unique domain name but it will not be easy for someone to share it with others. There is a lot room for errors for others as well as for yourself. For example, if you decided to make Clothes-4-dawgs.com as your domain name, you are leaving room for error. The number 4 can be mistaking for the corrected grammar “for” and it is awkward to tell someone the name of your website when you have to say “clothes dash, the number 4 dash dawgs dot com”. Let’s not even talk about how awkward it would be to explain the difference between dog and DAWG! Domain names with dashes can also reflect negatively on your ranking. There is too much explaining you have to do to get to the correct domain name. Why bother with that when you don’t have to. Look below at what you should do.
Choose an Extension that rank!
There are so many different types of domain extension and by extension I’m mean .com, .org, .info, .co, ,net and so on. The best domain extension to have is definitely a .com. Most websites that we visit has a .com extension. Domain extensions contributes to how well your site can rank as well. There are definitely other extensions that come very close to second such as .org, .net, and in some cases .info. If you choose a .net or .org domain extension, make sure there isn’t another website that has your name with a .com extension. That can have a negative impact on how well you rank in search engines.
Exact Name Domain and Brands
You can go for an Exact Name Domain (EMD) which will be a name that fits your website to a tee. For example, if your website was strictly about hiking boots for the Rocky Mountains, your domain name would be hikingbootsfortherockymountains.com (don’t have a long domain name!). EMD’s are very specific to what you and your website will be about.
Your brand could also be a domain name. Unlike an EMD, a brand name can be more versatile. You will have the ability to mold a brand name website into anything you want it to be. Let’s use hiking boots again as a point of reference. A good brand for that would be happytrails.com. It relates to hiking and boots because of the word trails. You can provide a whole list of products to ensure that your visitor are happy on their trails.
EMD and brand domains can be a good either way you go if you use them the correct way. Knowing the difference between them will help you figure out what kind of information you want to put on your website.
Why Did I choose my Domain?
As you can see, I did follow the rules of not putting any numbers, dashes and misspellings and it’s not crazy long. I think it’s pretty simple. I would say it is a EMD. I’m specifically trying to help people live a happy successful life by doing something you are passionate about. Can I make this a brand? I don’t know. I think it could be, so maybe it’s both. The one mistake I can say I probably made was having an “s” on the word make. I was thinking about correct grammar and I was thinking the word passion is singular so I have to put “s” on the word makes. People may forget the “s”. All in all, I am happy with my domain. Maybe it’s not perfect. That’s okay 😉
Now Are You Ready to Choose A Domain?
I simplified everything above so follow these steps below:
- Simplify the process don’t overthink it
- Use an Exact Name Domain or Use Your Brand as your domain name
- Choose an extension you feel fits your site content (.com is highly recommended)
- BUILD YOUR WEBSITE
Listen, having a perfect domain will not make your website and not having a perfect domain will not break your website. I know it can cause somewhat of a stress because it seems like you are solidifying your business. I even get a little anxious when I purchase my domain names. Just think about the goals of your website. If you find it hard to find a domain with the extension you want, add your name to it and keep it simple.
There are many websites that offer great deals for purchasing a domain. I like to use Namecheap, Go Daddy and Wealthy Affiliate.
A good domain name with little to no content will not get you ranked and you will not make any money. A bad domain with excellent content and lots of traffic can earn you a full time income.
I’d love to hear your stories on how you came up with your domain name. Please leave comments below.