We all love to tweet, right? Many people in my generation know all about tweeting random day to day activities. Who are we tweeting to? We are talking to our followers. When we have followers, we have an audience to market our online business to.
The question at hand is how can one turn 140 characters into an online marketing gold. Twitter is a social networking and micro blogging service that enable registered members to read and post short messages known as tweets. Twitter has over 305 million active members. That’s a lot of people. That’s a lot of people that you can reach and share your knowledge to the world. I’ve listed some ways to leverage this particular social media platform below.
The first thing you want to do is tweet regularly. You want people to know that you are alive on Twitter. Going days, weeks, and months without tweeting can cause people to be disinterested in your tweets. I’m not saying you should tweet every single thing that you do. You want to be mindful of what you tweet. You should post things that is relevant to your brand or product. You want your readers to click, retweet or favorite your post.
Have a Great Bio and Engage With The Top Dogs!
Who are you? Why should I follow you? Your bio is important. You should have a bio that explains who you are and what you do. Always have a link to your company’s website included in your bio. This is the first thing people will read about you.
A great way to gain followers is to do your research using the Twitter search tool. You can find more followers that is in your target audience by following other people that are in your same niche. Make a list of the top dogs in your field and engage in conversation with them and talk about opportunities to collaborate.
Don’t Be Afraid
Get the people you know involved. Don’t be afraid to ask your friends, colleagues and family to share and tweet your posts. Also don’t be afraid to ask your followers to show some love and retweet, mention, or favorite your tweets. The absolute worst that they can say is no or not respond. Okay, move on to the next.
Get in on the action in the twitter world. Twitter search keywords related to your business. If you see people talking about something related to your business, don’t be shy to @ them and engage in conversation. For example, let’s say your site is about baby shoes for boys. You can set up a search term “baby shoes”. Then when you see someone tweet “I need some baby shoes for my son”; you could jump in and mention them and tell them who you are and shoot them to your website. Try not to come off as robot, make it personable. Make sure to track your mentions and respond in a respectful manner. Most importantly don’t come off as a robot!
Retweet, Favorite Tweets and Follow Trends/Hashtags.
Retweeting within your field can get you noticed. Someone who may have searched for a term related to your niche could see your retweet and they can end up on your page instead of the person who tweeted it first. This is major. Retweeting doesn’t require much effort and it benefits you because you may gain followers from someone else’s words. I know it sounds like cheating, right? Work smarter, not harder.
Favorite people you follow tweets, even people you don’t follow. This could make someone feel like their opinion on the subject matters. This could lead them to curiosity as to why you favorited their tweet. You are showing that you have a common interest. When they come to your page they can return the favor and favorite one of your tweets, retweet something you posted or follow you. The best case scenario, they will do all of the above. Favoriting someone tweets is great way to get their attention.
It is important to follow the trends and hashtags. Make a connection with your brand with the trending topics and hashtags. This will help you reach new users and gain new followers. When you use a trending topic or hashtag, your handle can be seen by those who I currently searching that trending topic. You want to be careful when you add trending hashtags to your post because it can be seen as Twitter Spam when overused or attached to irrelevant content.
Videos and images have been known to get more clicks, views and shares than plain text posts. Meme’s and gifs are among the most popular type of media that is shared online. I know I’ve died laughing at many memes and gifs that I’ve seen. How cool would it be to find a funny meme and make it relevant to your product or services? You will gain a whole different type of audience. Your post could possibly go viral. Boom! You get all kinds of traffic to your website.
Everyone loves to click on a video. I know I do. The technology of cell phones have made it possible to share video instantly to the world. A video can be important because people will see that you are the real deal. You can get creative with videos by adding cool transitions and titles to it. You can interact with your followers on a more personal level. That will increase your chances of gaining trust within your audience.
Integrate Your World on Social Media
Keep everything integrated with your other marketing efforts. If you are giving away something free and you send it to your mailing list, be sure to include that same information on your Twitter account. The same goes for any of your other social networking sites. You want everything to align so when people who follow you on different social platforms can get the same information. You can also utilize Twitter to increase your mailing list by posting a link that gives access for your followers to subscribe. You can actually utilize any of your other social platforms to gain followers by simply posting a post that includes your Twitter handle.
One Last Thing!
You should know what is actually engaging your audience and what’s not engaging them. Twitter has an analytics dashboard that you can use to see what your best days to tweet are, the types of content that are more favored and the demographics of followers that you are attracting. When you know this information you can rinse and repeat what is working and rework posts that are not working.
Just for kicks and giggles, I’d love to hear some of your favorite memes or trending topic so far this year. Also do you think Twitter can help you gain business? Drop your comments below!